Romena Butanska
Senior Advisor, Bulgaria
Romena has more than ten years' experience in public policy, stakeholder engagement, regulatory impact assessment and strategic communications.

Responsibilities in Aretera

  • Public affairs, stakeholder engagement and coalition building;
  • Analysis of regulatory environment and issues monitoring;
  • Political risks assessment;
  • Management of our reporting and monitoring practices;
  • Coordination and supervision of analysts and sector specific experts locally and across the region.

Professional experience

Over the past ten years, Romena has been providing public affairs counsel to multinational corporations from the finance, ITC, transport, energy, education and health sectors, consulting major international companies such as Meridiam, BP, UPS, International Personal Finance and WU Executive Academy. She has extensive experience in public policy, crisis management, intelligence gathering, market, trends and competition reviews, and regulatory impact assessment.

Romena has in-depth knowledge of platform regulation, digitalization, consumer protection and competition policy, having advised Facebook, Apple and Uber, while working closely with industry and consumer associations. Her consultancy work for Mastercard and other companies in the finance sector makes her particularly knowledgeable of the key issues relevant to payment schemes at EU, regional and local levels. She is instrumental in facilitating stakeholder outreach and coalition building, assisting with strategic consulting and supporting clients' local business teams in the implementation of key initiatives.


Romena holds a Bachelor's degree in Integrated Social Sciences from Jacobs University Bremen with focus on International Politics and Policy, Economics, Sociology and Mass Media.

Apart from her strong interest in public policy, Romena is keen on software development and holds a number of certificates in Front-end Development.


Romena is fluent in Bulgarian and English, operational in Spanish, and has basic knowledge of Korean.